🌟 A Brilliant Finnish Invention. The reflector was born in Finland in 1955, thanks to farmer Arvi Lehti. What started as a simple idea has become a life‑saving accessory for walkers, cyclists, and even pets.

🌟A Culture of Visibility. Today, reflectors are part of everyday life across the Nordics — worn by more than two‑thirds of Finns and over half of the region’s population. In some European countries, they’re even required by law during darker months.

🌍 Global Impact. More than 100 million reflectors have been sold worldwide, showing just how powerful increased visibility can be. 

💡 How It Works. The magic lies in retro reflectivity — the most efficient form of reflection. Tiny prisms inside the reflector bend and bounce light back to its source, making you instantly visible to drivers. All it takes is a little light and movement, and the reflector does the rest.

👉 For practical tips, check out our guide: “How to Use a Reflector.”

 🌌 The Hidden Challenge of Darkness.   Poor visibility is one of the main reasons people on foot or bike are harder for drivers to notice. Nearly 80% of incidents involving those walking or cycling happen in the dark.

🌫️ Why Drivers Struggle. At night, people fade into dark surroundings, making them difficult to see. Rain, fog, streetlights, and even tree shadows can reduce visibility even further. With low‑beam headlights, drivers may only detect someone at about 50 meters (164 feet). Even with high beams, visibility often reaches only around 150 meters (490 feet).

✨ The BVIZIBLE Difference. Wearing a reflector can increase visibility by up to 5 times compared to not wearing one. When headlights hit the reflector, it sends light back toward the driver, helping you stand out more clearly and from a greater distance.

🌟 Style Meets Visibility. BVIZIBLE Reflectors make visibility fashionable. Whether in dim streets or well‑lit areas, reflectors ensure you’re visible, and stylish.

🎒 Attach Anywhere, Carry Everywhere. BVIZIBLE Reflectors clip easily onto your handbag, jacket, backpack, stroller, wheelchair, dog leash — even your keys. Each package includes a ball chain, clip, parrot hook, and metal ring, so you can fasten them to almost anything you use outdoors.

✨ Designed to Shine. Reflectors work best when they swing freely. That movement creates a flashing effect, making you visible from both the front and back.

🔋 Effortless & Reliable. No batteries. No wear‑out. Just lasting visibility whenever light hits.

🌟 Style Meets Visibility. Small, stylish, and seamlessly attachable, BVIZIBLE Reflectors are the ultimate visibility boost — blending perfectly with your clothes, bags, and accessories while helping you stand out.

🚸 Brighter Roads for Kids and Youth.   Nearly half of all traffic‑related incidents involving people on foot or bike happen in low‑visibility conditions — with youth and seniors most affected. For children and teens under 24, and adults over 65, being hard to see is a major factor in many injuries.

🌙 Why Kids Are Especially Vulnerable. Children walking to school are smaller, easier to miss in a driver’s field of view, and may not yet understand all traffic rules. In dark winter months, visibility drops even further, increasing the challenge.

✨ The BVIZIBLE Difference. Reflectors make kids instantly more noticeable, helping drivers see them from a greater distance. Attach them to backpacks, jackets, gloves, or overalls — and for even stronger visibility, use more than one.

💛 Stylish, Bright, Trusted. BVIZIBLE Reflectors help kids stand out while adding a touch of fun and fashion. Every parent can feel confident choosing them. Explore our collection at the Amazon Brand Store.

 🚦 A Growing Challenge in the U.S.   Since 2010, traffic incidents involving people on foot or bike have risen by 77% — far outpacing the 22% increase in other traffic‑related deaths. By 2022, the number reached 7,500, the highest in four decades. 

 🇫🇮 Finland’s Proven Approach. In 2003, Finland strengthened its requirement for reflectors in poorly lit areas. The impact has been significant: injuries have decreased by more than 70% over two decades, and among children aged 0–14, by over 80% (click here for the statistics).

 🌟 A Culture of Visibility. Today, reflectors are part of everyday life in Finland, worn by more than two‑thirds of the population. In 2017, the country even recognized reflectors as the most important traffic innovation of the century.

✨ The BVIZIBLE Mission. We’re determined to bring this proven culture of visibility to North America — making reflectors not just a practical tool for being seen, but a stylish accessory people genuinely enjoy wearing.

 🌟 The Original, Perfected in Finland. BVIZIBLE Reflectors trace their roots back nearly 70 years to Finland, the birthplace of the reflector. Decades of innovation and craftsmanship have refined our production process — with reflectivity tested and documented every two hours to ensure unmatched quality.

✅ Certified & Trusted. Fully compliant with European standards CE EN13356/EN17353, BVIZIBLE Reflectors exceed expectations. While regulations require a minimum reflective value of 400 C.I.L. (coefficient of luminous intensity), our reflectors deliver at least 800 — averaging 1,600, and in some cases reaching an incredible 3,000.

🚦 Why It Matters. That means BVIZIBLE Reflectors shine up to four times brighter than the European minimum. Drivers can spot you from much farther away, giving them more time to notice you and respond. 

🏅 The Gold Standard in Visibility. With EU certification, CE marking, and full compliance identifiers, BVIZIBLE Reflectors are recognized as the most effective reflectors on the market.

🌟 Reflectors for Every Lifestyle.   BVIZIBLE Reflectors come in both hard and soft styles, with shapes, colors, and designs to suit all ages.

💎 Hard Reflectors: Maximum Shine.   Our hard reflectors deliver the highest C.I.L. values, meaning unmatched brightness and quality. They’re fully customizable — choose your shape and color, then add a logo, slogan, or design with one‑sided or double‑sided printing. Please see here for all the shapes and colors available for our hard reflectors.

🐾 Soft Reflectors: Versatile & Light.   Soft reflectors are lightweight, flexible, and perfect for everyday use — even for pets. They can be printed in any shape or color, making them the most adaptable option.

🏃 More Ways to Stay Visible. Beyond reflectors, we also offer snapwraps, slim stickers, and reflective belts for runners — all designed to keep you visible while looking stylish.

🛒 Shop the Collection   Explore our full range of hard and soft reflectors, plus other reflective products, available now on Amazon. 🎁 

 📚  School Programs & Promotion  All of our reflective products are also great options also for any community's or school programs, promotional use and as branded corporate gifts. 

 💎 Built to Last, Built to Shine.   BVIZIBLE hard reflectors are crafted from durable, safe polystyrene — free from harmful ingredients. Any excess material is carefully collected and recycled, ensuring a cleaner production process.

✅ Certified Excellence. Our reflectors meet the highest European standards for reflectors, proudly carrying EN13356‑CE and EN17353‑CE certifications.

☀️ Sustainably Made in Finland   Manufactured with solar energy, BVIZIBLE Reflectors undergo strict quality checks every step of the way. Our factory operates under ISO 9001:2015 quality management and ISO 14001:2015 environmental management certifications, guaranteeing both performance and responsibility.

🌟 The Result   Reflectors that are visible, sustainable, and trusted worldwide — combining uncompromising quality with eco‑friendly innovation.