🌟 A Brilliant Finnish Invention   The safety reflector was born in Finland in 1955, thanks to farmer Arvi Lehti. What started as a simple idea has become a life‑saving accessory for walkers, cyclists, and even pets.

🌟A Culture of Visibility   Today, reflectors are part of everyday life across the Nordics — worn by more than two‑thirds of Finns and over half of the region’s population. Some European countries have even made them a legal requirement to keep roads safer.

🌍 Global Impact   Over 100 million reflectors have been sold worldwide, proving that visibility saves lives.

💡 How It Works   The magic lies in retro reflectivity — the most efficient form of reflection. Tiny prisms inside the reflector bend and bounce light back to its source, making you instantly visible to drivers. All it takes is a little light and movement, and the reflector does the rest.

👉 For practical tips, check out our guide: “How to Use a Reflector.”

🌌 The Hidden Danger of Darkness   Poor visibility is one of the biggest causes of traffic injuries. Nearly 80% of accidents involving people on foot or bike happen in the dark.

🌫️ Why Drivers Struggle   At night, people blend into dark backgrounds, making them hard to spot. Rain, fog, streetlights, and even shadows from trees further reduce visibility. With low‑beam headlights, drivers may only see someone at 50 meters (164 feet). Even with high beams, detection distance is about 150 meters (490 feet) — often not enough to prevent a collision.

✨ The BVIZIBLE Difference   Wearing a reflector can boost visibility up to 5 times compared to not wearing one. Car headlights illuminate the reflector, which bounces light back to the driver, giving them crucial extra seconds to slow down safely.

🌟 Style Meets Safety   BVIZIBLE Reflectors don’t just protect — they make visibility fashionable. Whether in dim streets or well‑lit areas, reflectors ensure you’re seen, safe, and stylish.

🎒 Attach Anywhere, Carry Everywhere   BVIZIBLE Reflectors clip easily onto your handbag, jacket, backpack, stroller, wheelchair, dog leash — even your keys. Each package includes a ball chain, clip, parrot hook, and metal ring, so you can fasten them to almost anything you use outdoors.

✨ Designed to Shine   Reflectors work best when they swing freely. That movement creates a flashing effect, making you visible from both the front and back.

🔋 Effortless & Reliable   No batteries. No wear‑out. Just lasting visibility whenever light hits.

🌟 Safety Meets Style   Small, stylish, and seamlessly attachable, BVIZIBLE Reflectors are the ultimate visibility solution — blending perfectly with your clothes, bags, and accessories while keeping you safe.

🚸 The Risk Is Real   Nearly half of all traffic injuries and fatalities involve people on foot or bike — with youth and seniors most at risk. For children and teens under 24, and adults over 65, being struck by a vehicle is one of the leading causes of injury.

🌙 Why Kids Are Especially Vulnerable   Children walking to school are smaller, harder for drivers to spot, and may not yet understand all traffic rules. In dark winter months, the danger grows as visibility drops even further.

✨ The BVIZIBLE Solution   Reflectors make kids instantly more visible, giving drivers the extra time they need to react safely. Attach them to backpacks, jackets, gloves, or overalls — and for maximum protection, use more than one.

💛 Safe, Stylish, Trusted   BVIZIBLE Reflectors keep kids and their friends safe while adding a touch of fun and fashion. Every parent can trust them. Explore our collection at the Amazon Brand Store.

🚦 A Growing Challenge in the U.S.   Since 2010, traffic fatalities involving people on foot or bike have surged by 77% — far outpacing the 22% rise in other traffic deaths. By 2022, the toll reached 7,500 lives, the highest in 40 years.

🇫🇮 Finland’s Proven Solution   Back in 2003, Finland strengthened its law requiring reflectors in poorly lit areas. The results have been remarkable: injuries have dropped by more than 70% in two decades, and among children aged 0–14, by over 80% (click here for the statistics).

🌟 A Culture of Visibility   Today, reflectors are part of everyday life in Finland, worn by over two‑thirds of the population. In 2017, the country even recognized reflectors as the most important traffic innovation of the century.

✨ The BVIZIBLE Mission   We’re determined to bring this proven, life‑saving culture of visibility to North America — making reflectors not just a safety tool, but a stylish accessory people love to wear.

 🌟 The Original, Perfected in Finland   BVIZIBLE Reflectors trace their roots back nearly 70 years to Finland, the birthplace of the safety reflector. Decades of innovation and craftsmanship have refined our production process — with reflectivity tested and documented every two hours to ensure unmatched quality.

✅ Certified & Trusted   Fully compliant with European safety standards CE EN13356/EN17353, BVIZIBLE Reflectors exceed expectations. While regulations require a minimum reflective value of 400 C.I.L. (coefficient of luminous intensity), our reflectors deliver at least 800 — averaging 1,600, and in some cases reaching an incredible 3,000.

🚦 Why It Matters   That means BVIZIBLE Reflectors shine up to four times brighter than the European minimum. Drivers can spot you from much farther away, giving them the critical reaction time needed to slow down and keep you safe.

🏅 The Gold Standard in Visibility   With EU certification, CE marking, and full compliance identifiers, BVIZIBLE Reflectors are recognized as the most reliable, stylish, and effective reflectors on the market.

🌟 Reflectors for Every Lifestyle   BVIZIBLE Reflectors come in both hard and soft styles, with shapes, colors, and designs to suit all ages.

💎 Hard Reflectors: Maximum Shine   Our hard reflectors deliver the highest C.I.L. values, meaning unmatched brightness and quality. They’re fully customizable — choose your shape and color, then add a logo, slogan, or design with one‑sided or double‑sided printing. Please see here for all the shapes and colors available for our hard reflectors.

🐾 Soft Reflectors: Versatile & Light   Soft reflectors are lightweight, flexible, and perfect for everyday use — even for pets. They can be printed in any shape or color, making them the most adaptable option.

🏃 More Ways to Stay Visible   Beyond reflectors, we also offer snapwraps, slim stickers, and reflective belts for runners — all designed to keep you safe while looking stylish.

🛒 Shop the Collection   Explore our full range of hard and soft reflectors, plus other reflective products, available now on Amazon. 🎁 

 📚  School Safety Programs & Promotion  All of our reflective products are also great options also for any community's or school's safety programs, promotional use and as branded corporate gifts. 

 💎 Built to Last, Built to Shine   BVIZIBLE hard reflectors are crafted from durable, safe polystyrene — free from harmful ingredients. Any excess material is carefully collected and recycled, ensuring a cleaner production process.

✅ Certified Excellence   Our reflectors meet the highest European safety standards, proudly carrying EN13356‑CE and EN17353‑CE certifications.

☀️ Sustainably Made in Finland   Manufactured with solar energy, BVIZIBLE Reflectors undergo strict quality checks every step of the way. Our factory operates under ISO 9001:2015 quality management and ISO 14001:2015 environmental management certifications, guaranteeing both performance and responsibility.

🌟 The Result   Reflectors that are safe, sustainable, and trusted worldwide — combining uncompromising quality with eco‑friendly innovation.